paulleri.co

THE PROJECT

GoodRx needed a lifestyle imagery catalogue to help elevate and create a cohesive brand aesthetic.

THE CHALLENGE

After a successful rebrand where we updated the look, feel, and voice of the brand, it was now time to update our lifestyle imagery. This first pass was to create visual foundation with which we could build off for future shoots. Our plan was to capture natural moments in the home where everyday people could be seen interacting with the app as well as taking their medication and battling colds.

THE SKILLSET

Art Direction
Composition
Casting
Wardrobe
Lighting
Recoloring

A Touch of Yellow

Since yellow is our primary brand color, we wanted to find ways to strategically place it in the photos without over doing it. That means balancing the yellows with the off-whites and blacks so that it feels natural and falls in line with our brand guideline ratios. We also added complimentary colors like blues and greys that helped the yellows pop and bring a sense of warmth to the aesthetic.

GoodRx Lifestyle Imagery

A design system for GoodRx’s lifestyle imagery catalogue

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