GoodRx Symbol Design

GoodRx needed a symbol to accompany it's new wordmark. An open design challenge presented a unique opportunity to have a lasting impact on the brand.
In 2021, GoodRx embarked on a complete rebrand and part of the endeavor was to come up with a new logo. While the wordmark was quickly approved, the symbol took some trial and error. After many trials by an outside agency, the brand team opened it up to company employees to come up with their version of what the symbol should be. Hundreds of logos were delivered and after a few rounds of whittling down to favorites, this symbol which I and my fellow team member Jed Bridges came up with was selected.
  • Logo Design
  • Art Direction
  • Typography
  • Illustration