In 2021, GoodRx embarked on a complete rebrand and part of the
endeavor was to come up with a new logo. While the wordmark was
quickly approved, the symbol took some trial and error. After many
trials by an outside agency, the brand team opened it up to company
employees to come up with their version of what the symbol should be.
Hundreds of logos were delivered and after a few rounds of whittling
down to favorites, this symbol which I and my fellow team member
Jed Bridges came up with was selected.