DSC - Big Cloud

DSC introduced a new skin care campaign called Big Cloud. I was asked to help develop a cohesive look and feel for that release.
Dollar Shave Club has created a line of skin care products which they dubbed Big Cloud and are being released for the summer of 2020. The challenge was to create a campaign around this new release that pushed a sophisticated aesthetic while capturing the need for skin protection with it's clientele. We needed to develop a number of concepts & assets for their upcomign emails that spoke to the DSC brand, which was light and funny but also gave the impression that skin care is important and should be taken seriously.
  • Art Direction
  • Concepting
  • Key Art
  • Animation
  • Wireframing
  • UX Design
  • QA