When I was asked to do a Save the Date, I wasn't really sure to
approach it, as I had never done one before. But seeing the style
of my work, a concept evolved into making it into a European travel
poster from the 60s & 70s. I wanted to bring some of that vintage
feel and merge it with a modern design aesthetic that you find in
popular minimalist posters.
After doing some research on Nerja and the event space where the
wedding was going to be held, I knew I wanted to use the foliage as
a motif. I wanted to use the leaves to give it a sense of mystery
while also bringing out the natural elements of the space. I wanted
the invitee to feel like they were being invited to something special
and adding the leaves as design element, gave it the feel of VIP
party in a far off place.
A Spanish abode
I used the actual event space for the front of the poster and used
the foliage in the foreground to give it an air mystery, like being
invited to a secret VIP party.
Adding natural elements
For the back of the invitation, I wanted it to be clean, dark and really
have the type jump off the page. I decided to use the leaves to give it consistency
and help give it some depth the highlight the date.