Dollar Shave Club has created a line of skin care products which they dubbed Big Cloud and are being released for the summer of 2020. The challenge was to create a campaign around this new release that pushed a sophisticated aesthetic while capturing the need for skin protection with it’s clientele.
I came onto this project a few emails in as the Senior Art Director and Designer. I worked with the Copywriters, Creative Directors and 3-D artists to help carry on the aesthetic that was developed and push this project over the finish line while maintaining the look and feel that was established.
- Art Direction
- Key Art
- UX Design