I wanted to help bring out the beauty of data visualization
while making it clear and easier to understand.
Hitwise has a large amount of user data and needs a platform that
can deliver insights to its customers. Users need to be able to keep
track of their performance, their competitor's performance and share
those insights with members of their team.
Hitwise 3.0 is a redesign of their consumer intelligence platform with
the added ability to create audiences and measure their engagement
through online sales. The evolution of the product would include
algorithmic intelligence to deliver to clients insights about fast
moving competitors, key words they should be bidding on how to invest
their marketing dollars.
“By analysing our competitors’ traffic and clickstream data, we
infer and quantify their media spend by channel, such as paid search,
paid social and affliate activity. Hitwise data gives us a very good
indicator of this. It’s a basic requirement that every Marketing
Director needs to know about.”
Nick Bamber, Digital Marketing Director