Hitwise wanted a product that could bring custom insights to
their clients on a daily, weekly, and monthly basis via analyst.
Hitwise needed a product that catered to a specific set of their
client base that wanted their insights monitored by a Hitwise analyst
and delivered to them on a daily, weekly, and monthly basis. This would
allow customers to have their list of websites, industries, or audience
monitored by a professional analyst and reported back to them regularly.
To achieve this service for our clients, the analyst would need a dashboard
that would allow them to monitor all of their outgoing exports, attach files
to those exports, and correspond with clients directly from that database.
Here are some of the designs I put together to allow our analysts to perform
these functions clearly and efficiently.
“By analysing our competitors’ traffic and clickstream data, we
infer and quantify their media spend by channel, such as paid search,
paid social and affliate activity. Hitwise data gives us a very good
indicator of this. It’s a basic requirement that every Marketing
Director needs to know about.”
Nick Bamber, Digital Marketing Director