paulleri.co

THE PROJECT

FitXR was taking VR exercise on the road with their VRehicle and need a fresh design to draw people in.

THE CHALLENGE

FitXR wanted to create a unique brand opportunity to connect with potential customers and experience VR exercise in a controlled environment. To do that, they launched a cross-country tour with a large truck and strategic stops planned, with the intention of building brand awareness. They just needed a design. Inspired by early gaming design, we created an 80s retro aesthetic that felt familiar and nostalgic that combined the youthful fun of video gaming with exercising.

THE SKILLSET

Brand Design
Art Direction
Typography
Illustration
Experiential Design

Going Green

One of the challenges we had to tackle was figuring out how to treat a green screen where people would be shot while using the VR headsets inside the truck. Our solution was to paing the entire inside green, creating a wash of neon that would contrast with the exterior of the truck and create a seemless interior aesthetic.