paulleri.co

THE PROJECT

GoodRx took on a complete rebrand and I had the opportunity to play a role in their new visual identity.

THE CHALLENGE

Over the last 4 years, I have had the opportunity to help elevate the GoodRx brand across a variety of platforms including CRM, Social, TV & Video, Out-of-Home, Print, Programmatic, and Experiential. Working for GoodRx has allowed me to work on a wide variety of creative projects and help bring this brand to life through all of the assets we put out into the world. Here are a few examples of the work we’ve been doing over the years.

THE SKILLSET

Brand Design
Logo Design
Art Direction
Typography
Photography
Illustration

Core Concepts

When putting together the basic themes of the symbol, I tried to focus on 3 basic shapes; the pill, the heart and the cross. The shapes make up the foundation of the brand should help to build the idea of what should symbolize the brand identity.