paulleri.co

THE PROJECT

DSC introduced a new skin care campaign called Big Cloud. I was asked to help develop a cohesive look and feel for that release.

THE CHALLENGE

Dollar Shave Club has created a line of skin care products which they dubbed Big Cloud and are being released for the summer of 2020. The challenge was to create a campaign around this new release that pushed a sophisticated aesthetic while capturing the need for skin protection with it's clientele. We needed to develop a number of concepts & assets for their upcomign emails that spoke to the DSC brand, which was light and funny but also gave the impression that skin care is important and should be taken seriously.

THE SKILLSET

Art Direction
Concepting
Key Art
Animation
Wireframing
UX Design
QA

Product Renders

For this project we had the help of a talented to 3-D artist who could take rough concepts and turn them into beautiful renders that gave the products the sophisticated setting we were looking for.

Heroic Header Images

The header image was the part that really grabbed the recipients attention and we needed some visuals that did just that. I helped develop ideas that move viewers and make them want to learn more about the products.

Elevating Executions

Here are a few of those final emails that I helped design that really embody the Big Cloud aesthetic we were going for. I also had to create some print pieces for the monthly Mel Ad that accompanies the contents in each subscriber box. The ads were intended to promote the benefits of the Big Cloud skin care line.

DSC - Big Cloud

An introduction to Dollar Shave Club's skincare campaign

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