Hitwise Platform Redesign

Designing data delivery I wanted to help bring out the beauty of data visualization while making it clear and easier to understand.
Hitwise has a large amount of user data and needs a platform that can deliver insights to its customers. Users need to be able to keep track of their performance, their competitor's performance and share those insights with members of their team.
Hitwise 3.0 is a redesign of their consumer intelligence platform with the added ability to create audiences and measure their engagement through online sales. The evolution of the product would include algorithmic intelligence to deliver to clients insights about fast moving competitors, key words they should be bidding on how to invest their marketing dollars.
  • Research and Discovery
  • Wireframing
  • Ideation
  • UX Design
  • UI Design
  • Prototyping
  • Client Testing