paulleri.co

THE PROJECT

Designing data delivery I wanted to help bring out the beauty of data visualization while making it clear and easier to understand.

THE CHALLENGE

Hitwise has a large amount of user data and needs a platform that can deliver insights to its customers. Users need to be able to keep track of their performance, their competitor's performance and share those insights with members of their team.
Hitwise 3.0 is a redesign of their consumer intelligence platform with the added ability to create audiences and measure their engagement through online sales. The evolution of the product would include algorithmic intelligence to deliver to clients insights about fast moving competitors, key words they should be bidding on how to invest their marketing dollars.

THE SKILLSET

Research and Discovery
Wireframing
Ideation
UX Design
UI Design
Prototyping
Client Testing

A Custom Experience

Hitwise has a wide variety of client needs and we wanted the experience to be targeted to each individual use-case. Whether you were trying to just keep an eye on the rank of competitors, find rising search terms, or build custom audiences, we designed the experience to be geared toward each individual need.

Drafting a Design System

The Hitwise style guide is a robust system of rules for design elements like icons, colors and shapes as well as guidelines for handling charts, components and in-app messaging.