Digital Waybill needed a fresh design to their enhanced courier software.
This is a look at the upgrade I put together.
Digital Waybill is a courier software that enables customers, dispatchers,
and drivers communicate up to the minute of when a package is to be delivered.
They needed a brand refresh that included a new look and feel to their UI of
their mobile and desktop apps, a new website, and new packaging for onboarding clients.
I had to come up with a consistent look and feel that would tie in all of their
digital assets with their marketing and packaging. I came up with a style guide
that would tie in all of their digital assets across web and UI and then be able to
build from that marketing collateral and packaging that would compliment that look and feel.
“By analysing our competitors’ traffic and clickstream data, we
infer and quantify their media spend by channel, such as paid search,
paid social and affliate activity. Hitwise data gives us a very good
indicator of this. It’s a basic requirement that every Marketing
Director needs to know about.”
Nick Bamber, Digital Marketing Director